Zappos.com

Ten years ago, I was part of the team that developed the Zappos tone of voice.
It evolved into a combination of unexpected idioms, clever euphemisms, and quirky deep thoughts.

There’s some unwritten rule about not including old work in your book, but good headlines stand the test of time.
So here are some of my favorite (and weirdest) lines from yesteryear.

Fitness Magazine

Casual Comfort Magazines

Casual Comfort Magazine

Parenting Magazine

Cirque De Soleil Program Insert

Outdoor Magazine

Holiday Campaign