U.S. Cellular
People constantly complain on Twitter about their wireless provider, so we decided to combat that by writing back to them in real time with custom songs from real US Cellular employees asking them to Call Someone Who Cares.
Here's the case study and some of my favorite songs out of the 150 we wrote in 3 days.
The Songs
Fave lyric: Our coverage will be good for your cardiovascular system.
Fave lyric: With us you won’t feel regret or abuse the alphabet
Fave lyric: (getting an opera singer to howl like a werewolf)
Fave lyric: We respect elephants just like we respect you
Fave lyric: I got a lady in her 60s to rap. Personal win for me.
Fave lyric: We want your piggy bank to need stretchy pants
Fave lyric: You’ll be more satisfied than a eucalyptus eating Koala bear