Help Kenya Not Kanye
I'm a huge Kanye fan, but when he begged the world for $53 million dollars to get out of debt,
I thought he needed a reality check. And of course a case study in which I rap.
Bronze Cyber Lion, 2016
In less than 24 hours, I published the site where I compared the value of Kanye items
vs what that money could do in Kenya. All using the iconic TLOP art direction.
People on Twitter loved it
Didn't do too bad in the press either
I even got a chance to speak about the project at SXSW '16.
The Cannes Lion & Grand Prix at El Ojo was nice too
But most importantly, it worked and helped raise thousands of dollars for Kenyan charities in less than a month.
